Spectrum’s new line of culinary spray oils delivers great taste in an innovative new delivery system: a spray bottle that uses air instead of propellants and allows the user to control how the oil is dispensed (a drip, a stream or a spray). The consumer can therefore use a small amount of oil for a big punch of flavor. Colorful photography of suggested uses on a bright, white background delivers the message that these oils can be used in a variety of ways, while making a strong statement at the shelf. Slender typography reinforces the idea of lightness. An exclamation point made of dots helps communicate the idea that the product is a spray. The result is a package that gets noticed and communicates the nature of the product—light and airy but bold and flavorful.