ABOUT
Who We Are
We are a team of designers. More importantly, we’re problem solvers who conquer branding challenges through impactful design. We like one another. Lots. Moreover, we like working and collaborating together and produce some great work we’re very proud of.
Our Principal and Founder, Chris Benitez, is involved in every project, and quite likely will be the one who answers the phone when you call. He’s been doing this for quite a while (working as principal of Benitez Design for over 15 years), which means he has seen a lot, made a lot of friends and worked with great people and clients.
We are incredibly lucky to work in an office and neighborhood that stimulates our creativity and senses and also offers some incredible places for lunch and snacks, always a huge plus. Our office is tucked into a small street in North Beach. It is a close-knit neighborhood, where people say hi and chat on the street. Stop in and join us for a coffee sometime!
What We Do
We create meaning, practical tangible meaning for your product and brand through design.
It’s at once that easy, and incredibly challenging. We take the long view, while at the same time never losing focus of the immediate project at hand. We marry a methodical approach with discovery and experimentation. And we use our artisan’s touch and expert knowledge of design to create work that appears simple and impactful, yet is anything but.
Identity / Branding
Packaging
Visual Environments
Web Design
Our Approach
We dig deep.
We dig into your company, your brand, and your competitive landscape to really get to understand who you are and who else is competing for your customers’ attention.
We ruminate.
We toss your challenge around and around, brainstorm ideas, make sketches and explore and experiment. It’s all in the service of discovering what works best and what feels right. It’s art and science, and it’s frequently accompanied by a healthy amount of espresso and sketching.
We design.
This is where well-defined strategy meets unbridled creativity. Where proven experience and tried-and-true melds with never-before-attempted. And where a brand is created that represents both who you are – and who you want to be. It’s nothing short of exhilarating.
Select Client List
The Hain Celestial Group – Spectrum Naturals · Maranatha
DCI Cheese Co. – G&G Foods
San Mateo Credit Union
SKYY Spirits – (A Gruppo Campari Company)
Shikai
Cost Plus World Market – Bed Bath and Beyond
Thai Kitchen – Simply Asia /Umi Asian Botanicals (McCormick)
Bell Carter Foods – Lindsay Olives
Become.com
MultimediaLive/MarketLive
LJL Biosytems – (Molecular Devices)
Recognition
Brand Design Association’s Brand Design 50
Print Magazine’s Regional Design Annual
Western Art Director’s Club West Coast Show
Graphic Design USA: American Graphic Design Award
Graphic Design USA: American Package Design Award