Spectrum knew they were on to something with their Ground Flaxseed with Mixed Berries: it was always a popular best-seller. To expand on that idea, new products were created that blended flax seed with chia and hemp seed, along with great tasting ingredients like cocoa, coconut, or garlic and herbs. These were such innovative products, new packaging was developed to command a stronger presence at the shelf and better communicate the exciting flavor profiles and powerful health benefits packed into them. The new products have been such a hit with consumers that the original Ground Flaxseed with Mixed Berries packaging — with its light cream colored principle display panel — has been updated with the new system of rich, vibrant colors and more appetizing imagery.