Always innovating and expanding its product line, Spectrum introduced two new items: a canola oil blended with olive oil and one blended with coconut oil. By blending two types of oils, the benefits of each — healthy fat profiles, cooking versatility and great flavor — are combined into one product great for everyday cooking. The label design takes visual cues from the current culinary oil product line, while creating a dinstinctive new look. Bright, saturated colors combined with key ingredient images and a familiar typographic style create a striking label that clearly retains the feel of a Spectrum branded product. The results are products that catch consumers’ eyes at the shelf and are instantly recognizable as members of the trusted Spectrum family.