Steve Villano is a writer and producer who has a long and varied career: from being former head of Governor Mario M. Cuomo’s New York City Press Office to writing and producing documentaries and public service announcements about the AIDS epidemic. We were tasked with creating a brand identity for his latest venture, Social Vision Productions, a consultancy and production company from which he continues his varied work. The common thread through all of the work is “Creativity, Seeking the Truth, And Telling Compelling Stories to Improve Our Lives.”

Our solution is a mark that uses the symbol of an eye, with its rich meaning and instant recognition. It represents both the better future that Social Vision Productions endeavors to build and a watchful eye searching for the truth and looking for ways to improve lives.