Maranatha was adding dark chocolate nut butters to their existing line of premium nut butters and came to us for the new packaging design. The key challenge was to set these two new products apart and grab customers’ attention, while still keeping the look and feel of Maranatha’s existing nut butter product family. We started by bringing rich swirls of dark chocolate in as the background to clearly differentiate these two products from the rest, as well as give an instant visual cue as to the delicious decadence awaiting you in the jar. Deep colors on the principle display panels and saturated color throughout reinforce the products’ richness. And clean, bold typography, that’s easy to read even at a distance, makes the product names really pop against the deep red and orange-yellow backgrounds. The result is a look and feel that’s both distinctive and instantly recognizable as part of the overall brand.