Euphoria Chocolate Company, a premium confectioner in Eugene, Oregon has been producing hand crafted chocolates for over 25 years. In order to increase sales and grow their consumer base beyond the established local market and tourist trade, the company looked to retailers with a wider reach such as Whole Foods, to sell their chocolate sauce. To succeed in this highly competitive sector, a new package design was developed that increased branding, created a clear system to accommodate additional flavors, and had more visual impact at the shelf. This elegant new design uses rich colors, distinctive typography and whimsical graphic borders to create a system that allows for an easy read-through of front panel messages and provides for clear flavor-to-flavor distinction. Swirls of chocolate in the background give a visual cue to the product inside, while offering a pleasing contrast to the colorful flavor bands. The bold new package design is allowing this small, local brand to stake a claim in a larger, more competitive market.

BEFORE