Sempera Organics is a startup company in Silicon Valley doing innovative things with mushrooms. As part of the brand identity project for this new company, we developed the design for their new website, working closely with the developers, copywriters and marketing team. There was a lot to say and lots of content to organize — from explaining their technology and product offerings to providing a hub of information about mushrooms, their benefits and latest developments in the market. All of this information is easy to navigate via the website’s crisp design. Its use of white to symbolize the clean, laboratory-like growing facility, combined with bold colors, engaging images and modern typography come together as an important expression of the overall brand design.