In their nearly twenty year history, PacRim Wine and Spirits has been providing marketing and sales services to premium wineries and spirits producers in the Japanese and Asian markets. As their client list and expertise have grown, their identity needed to reflect the growth from a small company to a progressive mid-size firm offering a 360 degree approach including market research, brand building, advertising, promotion, sales development and import/export procedures. Because of their long history in the Japanese market, we were careful to create a new brand mark that was recognizable to existing clients while appealing to new ones. Therefore, we updated the grape cluster that was key to the old mark with a fresh, geometric and modern approach. Combined with elegant typography, the new identity offers a sophisticated, premium look that reflects the reliability and experience the company is known for. 

Previous Identity