While Dafero’s date spreads were selling well in their local Washington DC market, they hoped to expand to a wider audience and increase sales to provide more funding for their social enterprise that helps vulnerable women across the globe.

We were asked to help refresh their branding and packaging as they extended sales beyond local brick-and-morter outlets to national online retailers. Our first step was to clarify and prioritize the messages for the front of the label, and help the consumer understand what the product is and how it is used. By organizing the layout and limiting messages, we were able to guide the viewer to key components: a stronger brand mark, a clear product name and flavors, important nutrition claims, and added photography that shows possible uses in an appetizing way. We were even able to incorporate their tagline “powered by plants, sweetened by nature, made for everyone” in a band that repeats at the top and runs the length of the label.

In addition to the colorful photographs, we enhanced their original color palette to create a bolder look that communicates the bright, upbeat personality of the founders and the brand.

It all adds up to an appealing design that consumers of all ages are responding to, while satisfying their sweet tooth in a healthier way!

BEFORE