G&G Foods - Sonoma Salsa
Brand Identity and Package Redesign

Salsa is now standard American party fare. To take this small local brand national, G&G Foods needed to update Sonoma Salsa's brand look. This new packaging system features a friendly brandmark in combination with simply-styled yet energy-rich illustrations that reference different varieties. Fun, festive, and fresh, the new look better reflects the product and category and positions it for success.